To help consumers assess and compare its airline service, Frontier Airlines uses personable animal characters in its advertising to announce and describe benefits, such as leather seats and stretch seating, to help deal with the
A. intangibility of the service.
B. inflexibility of the service.
C. interdependence of the service.
D. incongruity of the service.
E. inseparability of the service.
Answer: A
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An email scam that involves personalized messages sent from someone the victim knows is called
a. larceny. b. shilling. c. hacking. d. spear phishing.
Which of the following is NOT a reason why manufacturers must align capacity with projected demand on a global basis?
a. globalization of supply chains b. scarcity of supply c. uncertain demand d. ISO certification requirements
Amy's employer provides her with several fringe benefits. Which of the following are included in her taxable income?
A. employer's contribution to retirement plan on Amy's behalf B. year-end bonus check C. group term life insurance premium paid by employer for $40,000 coverage for Amy D. employee discount
In Great Britain, collective bargaining agreements are not legally binding.
Answer the following statement true (T) or false (F)