The identification of an advertisement's sponsor is the

A. copy.
B. signature.
C. trademark.
D. layout.
E. subheadline.


Answer: B

Business

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Design capacity is ______.

A. the maximum rate of output achieved by an operation, a process, or a manufacturing or service facility that is producing under ideal conditions B. the capacity that can be achieved given the actual changes in product mix, machines and equipment that require periodic maintenance, scheduling changes, and workers who take time off for lunch, absences, and other needs C. less than effective capacity D. dependent on the company’s market share

Business

Rate of return on common shareholders' equity (ROCE)

a. measures a firm's performance in using and financing assets to generate earnings and explicitly considers financing costs. b. a measure of profitability that incorporates the results of operating, investing, and financing activities. c. equals net income (less dividends on preferred stock, if any) divided by average common shareholders' equity. d. all of the above e. none of the above

Business

When an organization doesn't receive a reasonable level of support for its business and its products, it often faces community relations problems

Indicate whether the statement is true or false

Business

Using the indirect approach in a presentation, the speaker builds evidence, stating the main idea at the end of the presentation

Indicate whether the statement is true or false

Business