Which of the following is FALSE about how perceptions can affect the communication process?
a. Perception is limited by the experiences of the sender of the message.
b. Messages are filtered through an individual's frame of reference.
c. People tend to support ideas that are different from their own.
d. People tend to see only things that they want to see.
C
You might also like to view...
Instant redemption coupons are a form of direct sampling
Indicate whether the statement is true or false
Benford's law:
a. applies to numbers that have built-in limits. b. is most effectively used with assigned numbers. c. applies best to numbers that occur naturally. d. uses ratios to detect fraud.
Leadership in which type of marketing system is assumed not through common ownership or contractual ties but through the size and power of a single dominant channel member?
A) a horizontal marketing system B) an administered vertical marketing system C) a corporate vertical marketing system D) a conventional marketing system E) a multiple distribution system
Activity costs per unit equal total volume divided by total activity costs
Indicate whether the statement is true or false