Which of the following is a trade sales promotion technique that involves compensation for retailers that include a product in their local advertising?
A) trade allowance
B) co-operative advertising allowance
C) loyalty program
D) trade premium
E) trade coupon
B
You might also like to view...
For many years, thousands of loyal fans followed the metal band Grateful Dead around the country, rarely missing a concert. These fans, known as "Dead Heads," were ________ loyal toward the band.
A. selectively B. attitudinally C. behaviorally D. partially E. strategically
When production is greater than sales, the operating income will be higher under absorption costing than variable costing. Assume zero beginning and ending inventories. Which of the following gives the correct reason for the above statement?
A) All costs incurred have been recorded as expenses. B) A portion of the fixed manufacturing overhead is still in the ending Finished Goods Inventory account under absorption costing. C) All selling and administrative expenses have been recorded as period costs. D) Fixed manufacturing costs have not been considered when calculating the operating profits.
Profit margin can also be called return on sales.
Answer the following statement true (T) or false (F)
Only manufacturers use the lean business model.
Answer the following statement true (T) or false (F)