Which classical rhetorician divided persuasive proof into logical

arguments (logos), emotional arguments (pathos), and arguments
based on speaker character (ethos)?

a. Aristotle
b. Cicero
c. Corax and Tisias
d. Plato
e. Quintilian


a

Communication & Mass Media

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Which fonts are easier to read for longer passages?

A) serif B) sans serif C) script D) decorative

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An early example of American press agentry was the "Boston Massacre" in 1770

a. True b. False

Communication & Mass Media

Deep-seated principles that serve as personal guidelines for behavior are called

A) values. B) attitudes. C) beliefs. D) needs.

Communication & Mass Media

"The degree to which coordinated efforts are essential to satisfactory completion of a task" is what problem characteristic?

A. acceptance requirements B. intrinsic interest C. task difficulty D. solution multiplicity E. cooperative requirements F. population familiarity

Communication & Mass Media