An item on the Campus Bookstore's survey asks respondents to tell the store, in their own words, what they like least about textbook shopping. This item would be an example of a(n) ____ question.
A. open-ended
B. dichotomous
C. forced-sum-choice
D. multiple-choice
E. limited-choice
Answer: A
Business
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The development of marketing programs that create interplay between consumers and businesses rather than simply sending messages to potential customers is:
A) direct marketing B) interactive marketing C) viral marketing D) cross selling
Business
Social marketing programs designed to discourage cigarette smoking or excessive consumption of alcohol are examples of ________ campaigns
A) cognitive B) active C) behavioral D) value E) normative
Business
What is the PERB and what role do they play?
What will be an ideal response?
Business
The vast majority of advertising agencies are small, with 10 or fewer employees.
Answer the following statement true (T) or false (F)
Business