Vitamix, a producer of high quality blenders which has a seasonal demand, sells the product through in-store demonstrations at other retail partner stores during the holiday season. During the rest of the year, they use company-owned stores and their online website to sell the product. The company is using a practice called
A) channel management.
B) counterseasonal production.
C) product phasing.
D) product churn.
A) channel management.
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