Briefly describe upward, downward, horizontal, and outward communication in organizations

What will be an ideal response?


* Upward communication is information sent from subordinates to superiors.
* Downward communication is information sent from superiors to subordinates.
* Horizontal communication is information shared among employees on the same hierarchical
level, typically across the boundaries of departments and divisions.
* Outward communication involves sharing information and listening to the perceptions and
reactions of those outside the organization, particularly customers.

Communication & Mass Media

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What is a motive need?

What will be an ideal response?

Communication & Mass Media

Assuming that someone is an expert on a topic just because he or she is a celebrity is an example of _____

a. appeal to misplaced authority b. bandwagon fallacy c. either-or fallacy d. non sequitur

Communication & Mass Media

Memory for speech is not reproductive; you do not simply reproduce in your memory what the speaker said. Rather, memory is __________

Fill in the blank(s) with the appropriate word(s).

Communication & Mass Media

Variables are the characteristics or qualities that describe a communication phenomenon

Indicate whether the statement is true or false.

Communication & Mass Media