When forces for global integration are low and forces for national responsiveness are high, a strategy that ________ makes sense
A) treats the world as a single market
B) views the marketplace as completely homogeneous
C) treats the world as a portfolio of national opportunities
D) standardizes all elements of the marketing mix
E) facilitates a straight extension
C
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________ tend to include people who are the most influential in their communities, have high social status, and are in favorable financial positions?
A) Innovators B) Early adopters C) Late majority D) Laggards
Which of the following statements is true about sustainability?
A) It gives marketers a short-term competitive advantage. B) Products that are manufactured with renewable resources are sustainable. C) It does not apply to individual consumption. D) Sustainable development only caters to the needs of the present generation.
According to the Institute of Management Accountants (IMA) Statement of Ethical Professional Practice, performing professional duties in accordance with relevant laws, regulations and technical standards is a component of which standard?
a. Competence b. Confidentiality c. Integrity d. Credibility
A job advertisement for a pizza delivery driver yielded 50 applications. Of those, 10 were disqualified because they did not have a driver’s license. The yield ratio on the advertisement was ______ percent.
A. 10 B. 20 C. 40 D. 80