Answer the following statement(s) true (T) or false (F)
1. While two-way communication has proven effective in public relations, persuasion
and one-way press-agentry approaches remain the most effective means to achieving
organizational PR goals
2. Excellence theory recognizes the primary importance of stakeholders.
3. Systems theory suggests that organizations should not ignore their place within
political, social, and organizational environments
4. Diffusion theory is concerned with how ideas fall out of favor with the public.
5. The “late majority” in the realm of diffusion theory is the smallest group to be
influenced
1. false
2. true
3. true
4. false
5. false
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Nonverbal behavior is used in establishing social control when it is used to signal close involvement between people in impersonal relationships and contexts
Indicate whether the statement is true or false
The material self is the total of all the tangible things you own:
your possessions, your home. Your body is part of your social self. Indicate whether the statement is true or false
Predicted outcome value theory asserts that people assess the potential rewards of a
relationship based upon the possible costs to determine whether or not to invest in developing a relationship. Indicate whether the statement is true or false
What contributes to illogical closure?
a. having the background object be perceived as an integral part of the figure b. having converging vectors contribute to psychological closure c. having diverging vectors contribute to psychological closure d. having the magnetism of the frame override the vectors e. mixing close-ups and long shots in the same frame