Briefly define the central route to persuasion.

What will be an ideal response?


The central route occurs when motivation and ability to scrutinize issue-relevant arguments are relatively high. The path occurs consciously and involves thinking actively about an influence-seeking message and integrating it into the individual's previously existing congnitive structures.

Business

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The primary use of ______ is to strengthen claims and reinforce facts.

a. examples b. definitions c. analogies d. statistics

Business

In the mainstream economic perspective, the role of the government is to:

A. Pass laws that protect worker rights and income. B. Pass laws that protect employer interests. C. Pass laws that promote competition. D. Pass laws that promote good management policies.

Business

Due to their scarcity, most businesses lease IP addresses from ISPs

Indicate whether the statement is true or false

Business

Under the temporal method, which accounts are remeasured using current exchange rates?

A. All stockholders' equity. B. Cash, receivables, and most liabilities. C. All assets and liabilities. D. All revenues and expenses. E. All current assets and deferred income.

Business