“Self-actualization” is the _________ category in the Maslow’s hierarchy of needs.
A) Lowest
B) Third
C) Fifth
D) Highest
D) Highest
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Developing a strong brand begins with discovering why consumers buy a brand and why they rebuy the brand
Indicate whether the statement is true or false
Which of the following elements of a marketing plan outlines the marketing activities such as pricing, channels, and communications?
A) the situation analysis B) the marketing strategy C) the marketing tactics D) the financial projections E) the short-term targets
The distinguishing feature of the true experimental designs, as compared to preexperimental designs, is lack of randomization
Indicate whether the statement is true or false
Which of the following is not a product cost?
a. Indirect materials costs b. Packaging costs c. Direct labor costs d. Overhead costs