Which of the following segmentation methods would be most appropriate for a retailer selling children's apparel?
A. Geographic segmentation
B. Buying situation segmentation
C. Benefit segmentation
D. Personality segmentation
E. Demographic segmentation
Answer: E
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The center-of-gravity method assumes that distribution costs are a linear function of ______.
A. distance and quantity shipped B. weight of a product and quantity shipped C. distance and speed D. quantity shipped and speed
Explain what management guru Peter Drucker meant when he said, "Marketing is the distinguishing, unique function of the business."
What will be an ideal response?
Coriander Company is considering a project with an initial investment of $426,800 in new equipment that will yield annual net cash flows of $80,000, and will be depreciated at $53,350 per year over its eight year life.What is the accounting rate of return?
A) 6.24% B) 18.74% C) 320% D) 31.27% E) 50.0%
Which of the following factors drive the need for data warehousing?
A) Businesses need an integrated view of company information. B) Informational data must be kept together with operational data. C) Data warehouses generally have better security. D) None of the above.