In what ways do connectors affect the context of a MPR messages?
What will be an ideal response?
In the MPR process, messages are filtered through connectors - media, groups and individuals who influence others. These connectors will often alter a message when putting it in the context of their specific medium and sometimes offer their opinion of the message. The medium through which a consumer receives a message lends that message its context. The meaning of the message will change depending on the channel through which it is delivered. Therefore, marketers need to be selective of the connectors they rely on to disseminate a message.
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Presentations must not be used to deliver bad news to a large audience
Indicate whether the statement is true or false
Determine the optimal shortage level
A company distributes repair parts for high-end appliances. The annual demand is 81,000 and the company operates 300 days per year. The annual carrying cost is 20% of the item cost, which is $500. The ordering cost is estimated at $60 and the shortage cost is $150.
In the context of marketing research, curbstoning occurs when:
A. a researcher fully explains to respondents any deception that was used during research. B. a researcher deanonymizes information on the Internet by combining different publicly available records available at social networks. C. e-tailers display ads at one website based on a user's previous surfing behavior. D. a researcher's trained interviewers or observers make up observed respondents' behaviors. E. a researcher does not maintain respondent confidentiality.
The syntax for a left outer join is _____
a. SELECT column-listFROM table1 OUTER JOIN table2 LEFTWHERE join-condition b. SELECT column-listFROM table1 LEFT [OUTER] JOIN table2ON join-condition c. SELECT column-listWHERE LEFT table1 = table 2 d. SELECT column-listFROM table1 LEFT table2 [JOIN]WHERE join-condition