In the "Why Weight" case, the advertising agency's creative insight was based on:
a. Showing successful weight losers holding up their old pants
b. Using clothing labels found in common shopping malls
c. Proving that eating was not as fun as fitting into new clothes
d. Surgery patients' belief in positive peer affirmations
b
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Most often, the task of building and maintaining the corporate brand is the responsibility of the ______.
a. Chief Marketing Officer b. investor relations professional c. corporate communications team d. Chief Executive Officer
A basic lack of understanding can lead to pseudoconflict
Indicate whether the statement is true or false
Your narrative contains the phrase: "She spent the night in a bear's cave." It is written from a ________ perspective
A. first-person B. second-person C. third-person D. detached
The following words all mean "to eat." Which one has the most positive connotation?
A. gobble B. consume C. feast D. devour