The _______ is a management philosophy that guides the overall activities of the organization. It evolved over time from a ___________ in the latter half of the 19th century to a ________________ in the first half of the 20th century that emphasized advertising, personal selling, and distribution.
A. market orientation; production orientation; sales orientation
B. marketing concept; sales orientation; market orientation
C. market orientation; production orientation; marketing concept
D. marketing concept; production orientation; market orientation
E. marketing concept; production orientation; sales orientation
Answer: E
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While it does not mean condoning unkind actions, ______ is a manifestation of the personal control we have over our lives.
A. trust B. forgiveness C. honesty D. interpersonal perception
Assume that the custodian of a $500 petty cash fund has $62 in currency plus $412 in receipts at the end of the month. The entry to replenish the petty cash fund will include
A) a credit to Cash for $412. B) a credit to Cash Short and Over for $26. C) a debit to Petty Cash for $438. D) a credit to Cash for $438.
Marketing-mix modeling focuses on baseline sales or long-term effects instead of incremental growth
Indicate whether the statement is true or false
ISO 900 . is a set of international standards for:
a. determining the selling price of a product. b. cost control. c. quality management. d. delivering product,