If Ruben interacted one-to-one with his customers to design his products and services according to individual needs, he would be practicing ________
A) concentrated marketing
B) trigger-based marketing
C) undifferentiated marketing
D) mass customization
E) segmented marketing
D
You might also like to view...
Which researcher(s) focused on how leaders motivate followers to accomplish designated goals?
A. Kotter B. Fisher C. Hersey and Blanchard D. House
Cash received from customers for mowing their lawns is reported on the statement of cash flows in the:
A) financing activities section. B) investing activities section. C) operating activities section. D) supplemental section.
Nonverbal behavior, such as using the "thumbs up" hand gesture, is universal, conveying the same meaning in all cultures
Indicate whether the statement is true or false
When clothing retailer Gap Inc discovered that some suppliers allegedly used under-age workers to make its clothing, the company quickly stopped selling these products, launched an investigation, and publicly committed to sever ties to any implicated suppliers. These actions are an example of
A) situational ethics. B) corporate whitewashing. C) religious ethics. D) corporate social responsibility. E) minimal compliance with the law.