Jabriel just got hired to be in charge of all social media presence for Gibson's doughnut shop. His two ultimate goals for the shop's social media presence (according to your text) should be building deeper customer relationships and ________.

A. Post humorous content
B. Get more retweets
C. Positive word-of-mouth-communication
D. Responding to complaining customers
E. Get more followers


Answer: C

Business

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