Why is it obligatory to begin any public relations campaign with research?
A) Clients will not fund the campaign without it.
B) It creates a much better story to tell opinion leaders in media interviews.
C) Failure to conduct research might lead competitors to spin your campaign messages.
D) Managers want proof that what we advise is based on logic and clear thinking.
D
You might also like to view...
An alternative to a two-way stretch is ________, adding more items within the present range of the line
A) cobranding B) family branding C) a mixing strategy D) a filling-out strategy E) a contracting strategy
LakesideResort hires Micheline to act as its agent to buy a 1,000-acre waterfront tract of land from Nabil for $1,000 per acre. Lakeside does not want Nabil to know that it is the principal or that Micheline is its agent. Lakeside wants the land for a
new marina, and believes that Nabil may not sell the land for that purpose or may demand a premium price. Micheline makes the purchase, signing only her name on the contract as the buyer and not disclosing to Nabil the agency relationship. Lakeside gives Micheline the amount to pay for the land, but she absconds with the funds. Nabil soon learns of Lakeside'sidentity. Can Nabil enforce the contract against Lakeside? Against Micheline?
An auditor is most likely to suspect the existence of undisclosed related parties by noticing _______.
A) a large number of sales to numbered corporations B) abnormally long collection terms for a receivable C) large-sales transactions D) a significant increase in sales over the prior year
A hamburger stand near the local mall sells hamburgers for $3.99, drinks for $1.99, and fries for $1.49, while a gourmet restaurant nearby sells entrees for $20, $30, and $45. Both of these restaurants are using ________.
A. psychological pricing B. prestige pricing C. penetration pricing D. demand-based pricing E. cost-based pricing