Sally and Susan just bought the exact same dress. Sally bought it on sale for 50% off. Susan paid the full price of $140. According to cognitive dissonance theory, what is the likely outcome?
a) Susan becomes angry with Sally for getting the better deal.
b) Sally likes her sales dress better than Susan likes hers.
c) In justifying her purchase, Susan likes her dress more than Sally does.
d) Cognitive dissonance would not play a role in this situation.
c
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