According to the ________, while advertising, sales and promotions pour profits into your company, there will always be some customer defection, which has the potential to grow larger.
A. Iceberg principle of relationships
B. 80/20 principle
C. Echo principle of marketing
D. Service paradigm shift
E. Bucket theory of marketing
Answer: E
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To connect with distant team members across borders and time zones, many organizations are creating ____________________ teams. These teams work interdependently with a shared purpose across space, time, and organizational boundaries using technology
Fill in the blank(s) with correct word
Use this information for questions that refer to the Pricing 1 case. (WPI) case.As a project for her marketing class, Emily Washington is researching how five local businesses price their products. The following are brief sketches of what she has learned about each company:At Bella Computers, Emily has discovered that the company earned a 6 percent return on investment this year and wants to increase this to 9 percent next year. To its retailer customers, Bella Computers gives cash discount terms of 2/10, net 30. It also gives retailers a 3 percent reduction on the invoice amount for advertising Bella products locally. Bella gives retailers' salespeople 2 percent of the sale price for each Bella Computer they sell.At Ross Pharmaceuticals, she learned that the company has invested
heavily in developing a new product that recently received a patent. Because cash is tight, the company wants to achieve a rapid return on its investment. The new patented product is badly needed in the market, so a very inelastic demand curve is expected.Digital Imaging makes photographic prints for wedding photographers. It is very concerned about competitor reactions to its pricing, so it has selected prices that will not draw the attention of the competition and will not start a price war. Digital Imaging offers customers an 8 percent discount if their purchases exceed $20,000 a year.Jack's One-Hour Cleaners recently opened for business. The company invested a lot of money in new equipment and feels that it has to quickly get "at least 10 percent market share to stay in the game." This need obviously influences the company's pricing decisions. Jack's also plans to offer customers 20 percent discounts on any order over $20.National Printing Equipment (NPE) produces equipment that helps to print newspapers and magazines. The company sells directly to printers and through wholesalers. Its salespeople negotiate prices with individual customers and often have to match competitors' prices. NPE has a new product-the Gutenberg NP201-with some competitive advantages now, but competitors are expected to follow quickly with similar products. The new product is being introduced into a market with elastic demand. Regarding freight charges for its equipment, NPE's invoice reads, "Seller pays the cost of loading equipment onto a common carrier. At the point of loading, title to such products passes to the buyer, who assumes responsibility for damage in transit, except as covered by the transportation agency." National Printing Equipment ships its products A. F.O.B. buyer's factory. B. F.O.B. shipping point. C. based on freight-absorption pricing. D. at no cost to the customer. E. using uniform delivered pricing.
How do you determine whether two interval variables have a positive linear relationship?
A. Most of the points fall close to a straight line with positive slope. B. As the X variable increases, the Y variable increases in a linear way. C. The scatter diagram shows a linear pattern that is going uphill. D. All of these choices are true.
The ________ slowly changing dimension approach involves creating a previous and current column in the dimension table for each column where changes are anticipated
A) Type 1 B) Type 2 C) Type 3 D) Type 0