What is the purpose of offering free merchandise or other considerations when a firm has bad news regarding transaction?
A) To salvage as much of the original order as possible
B) To encourage a new order to replace the current transaction
C) To rebuild the customer's confidence in your company
D) To encourage the placement of an even larger order
E) To bundle the shipment with the previous transaction for an even greater cost savings
Answer: C
Explanation: C) To help repair the damage to the relationship and encourage repeat business, many companies offer discounts on future purchases, free merchandise, or other considerations. Even modest efforts can go a long way to rebuilding a customer's confidence in your company.
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