How do frames shape our view of reality?
What will be an ideal response?
Highlight some aspects, deemphasize others, and focus attention
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Local newspaper readership has declined significantly in recent years. Not only are traditional newspapers losing subscribers, they are also losing advertisers. To combat these trends, many newspaper publishers now offer online versions of their printed newspapers. This is most likely a response to which environmental force?
A. economic, since few can afford a newspaper today B. regulatory, since the government provides tax incentives for paper-based products C. social, resulting from changing consumer preferences for information delivered online D. technological, since high-speed printing presses have become more easy to use E. competitive, resulting from new, smaller local newspapers that are flourishing
Simon Juarez sells life insurance for a large New Mexico firm. He locates customers by selecting names out of a telephone directory and calling to arrange an appointment. He begins each presentation by explaining the basic features and merits of his product, eventually bringing the customer into the conversation to clarify the customer's insurance needs. Then he tells how his insurance policy would satisfy the customer's needs and attempts to close the sale. Simon's sales presentation is based on the
A. target market approach. B. consultative selling approach. C. canned presentation approach. D. selling formula approach. E. customer service approach.
The United States' Property-Liability insurance industry wrote how many billion worth of premiums in 2008?
A) 25.4 B) 97.4 C) 317 D) 439.8
Suppose Coca-Cola required anyone who wanted to distribute Coke products must to also purchase a new candy product that Coca-Cola manufactures. This practice would be:
a. illegal per se as an exclusive dealing arrangement under the Clayton Act b. illegal per se as a tying arrangement under the Clayton Act c. legal as a method of product innovation allowed by the Clayton Act d. legal only because the candy requirement protected the company's sugar suppliers e. none of the other choices