After brainstorming ideas for his presentation, Kevin categorized them into four common topics. What technique is Kevin using?
A. conversion
B. agenda setting
C. definition
D. topoi
Answer: D
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A newspaper runs a column on the editorial page once a week written by Julie James. The column is entitled “My Opinion.” One week, James writes a column about animals, such as cats and dogs, being stolen from people’s yards and being sold to medical and cosmetic testing laboratories. The column includes information from police reports and statements from some people whose animals were stolen. The columnist makes clear that she thinks stealing animals for experimental purposes is a terrible thing to do. Then the column says, “Sam Jones, a deputy sheriff in Adams County, has received some of these animals and sold them to George Smith. Smith, in turn, sold them to the testing labs. While it is unclear whether Jones knew the animals were stolen, he knew that he was being a rotten and
repulsive person, and dealing with people who—like himself—are among the lowest of the low.” Jones brings suit for libel based on the words “rotten,” “repulsive,” and “lowest of the low.” Assuming Jones can prove all the elements of the plaintiff’s case, what is the newspaper’s (and columnist’s) one best defense? Will it be a successful defense? Why or why not? What will be an ideal response?
When a message is received by someone other than the specific targeted receiver(s), we say that this communication is __________.
A. unintentional B. transactional C. intentional D. linear
Which is NOT a way news media content panders to middle- and upper-class readers and viewers
A. the inclusion of stock market reports B. lack of labor reports C. the addressing of people as consumers and never as workers D. the availability of the news media content being open to everyone
The way an individual perceives an event __________ others who perceive the same event
a. may or may not be the same as b. is accurate compared to c. is the same as d. is never the same as