When a person's use of a product, service, or organization exceeds her or his expectations positively or negatively, which type of word-of-mouth communication occurs?
A) person-to-person word-of-mouth public relations
B) person-to-person word-of-mouth advertising
C) intentional word-of-mouth communication
D) experiential word-of-mouth communication
E) consequential word-of-mouth communication
Answer: D
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The text gives five suggestions for the use of humor in a speech. Briefly discuss three of them.
What will be an ideal response?
Speakers who use mobility aids should
A) avoid using note cards when speaking extemporaneously and simply memorize the speech. B) determine in advance if standing or sitting for the presentation will be the most practical. C) place a table or podium between themselves and the audience. D) handle any presentation issues spontaneously as they arise during the presentation.
With the expanded inverted pyramid, instead of thinking of just the first paragraph of the story, you should consider the ______ of the story as the beginning.
A. second third B. first half C. first third D. last third
There is no reason to test the validity of the reasons you use in a persuasive speech; just make them sound good to the audience
Indicate whether the statement is true or false.