________ of a service means that because it can't be separated from the provider, a service's quality can only be as good as that of the provider.
A. Tangibility
B. Variability
C. Intangibility
D. Separability
E. Perishability
Answer: B
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Which of the following is the most effective way at handling audience objections when crafting a sales or marketing message?
A) Emphasize the emotional benefit of the product. B) Identify the objections up front and address as many as you can. C) Craft a personal message that indicates key selling points. D) Analyze the audience to determine why they are interested in the product. E) Make the message unique to the product and the company.
Risks associated with not having policies for use of technology include ______.
A. breaches of confidentiality B. viruses C. copyright infringement D. all of these
Which of the following is an advantage of outdoor advertising?
A. low costs B. slow wearout C. no waste coverage D. ease of measurement of audience size E. wide coverage of local markets
If a job evaluation method consistently yields the same results under different evaluators it can be said that the method is:
A. random B. reliable C. systematic D. unpredictable E. valid