Which of the following considered by marketers is most closely related to distribution strategies?
a. How can we make our product packaging attractive?
b. Which market segment should we target?
c. How can we effectively store raw materials?
d. What should be our medium for advertising?
ANSWER: c
The goal of the distribution strategy is to make sure products arrive in usable condition at designated places when needed. A part of this Pâ€"placeâ€"is physical distribution, which involves all the business activities concerned with storing and transporting raw materials or finished products.
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In general, a cost incurred in conjunction with a long-term asset is included in the long-term asset account when the cost
a. is incurred subsequent to asset use. b. exceeds a certain dollar amount. c. is incurred prior to asset use. d. will expire in less than one year.
Which of the following statements is TRUE about North American Industrial Classification System (NAICS) codes?
A. The NAICS codes make it possible to purchase detailed information on each of the codes in the system. B. The NAICS codes apply to the major economies of the world except Mexico and Canada. C. The NAICS codes are considered to be perfect codes that adjust to a country's own unique economic structure. D. The NAICS code classifies companies on the basis of their tertiary output. E. The NAICS code defines 10 business sectors based on a four-digit hierarchical code.
Which of the following would likely cause a change in market opportunities based upon levels of income and wealth?
A) economic change B) sociological and demographic change C) technological change D) political change E) legal change
Target profit is the negotiated profit in a contract assuming the target cost is met
Indicate whether the statement is true or false