The marketing of two or more brands together to encourage co-consumption or co-purchases is:
A) ingredient branding
B) cooperative branding
C) complementary branding
D) flanker branding
C
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Which of the following is not one of the potential approaches to quantifying the expected benefits of IT initiatives?
A. Expert opinion. B. Real option theory. C. Simulation. D. Performance futures theory. E. External benchmarks.
The year-end adjusting entry required for bonds issued at a discount would require
a. a debit to Bond Interest Expense, a debit to Discount on Bonds Payable, and a credit to Cash. b. a debit to Bond Interest Expense, a debit to Discount on Bonds Payable, and a credit to Bond Interest Payable. c. a debit to Bond Interest Expense, a credit to Discount on Bonds Payable, and a credit to Cash. d. a debit to Bond Interest Expense, a credit to Discount on Bonds Payable, and a credit to Bond Interest Payable.
Explain risk and gain sharing with the help of an example
What will be an ideal response?
Valuable capabilities allow the firm to:
A. exploit threats in its external environment. B. neutralize opportunities in its internal environment. C. exploit opportunities or neutralize threats in its external environment. D. exploit opportunities and threats in its internal environment.