What are some of the things a writer should take into account when preparing communications for a diverse public?
What will be an ideal response?
Answer: While public relations writing is designed to build relationships, the careless use of language can undermine that goal. Things such as using diverse sources, balancing the use of person pronouns, avoiding words that describe particular relationships, and knowing the dates of major religious holidays can make documents more inclusive. People shouldn't be described by their attributes—such as race, religion, or age—unless those attributes are relevant. And diversity should extend to photographs and other visual representations of individuals.
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Which of the following would be a restraining force for the problem of saving money for
college? A) interest rates earn you money effortlessly B) you were taught the habit of saving as a child C) having money put into savings before you get your paycheck D) you own an old car that constantly needs expensive repairs
Rudy is giving a persuasive speech about getting preventive cancer screenings, and she decides to tell a hypothetical story about receiving a cancer diagnosis in her introduction and present it as if it actually happened to her. Is this ethical?
A) Yes, because the overall goal of the speech is clear and responsible. B) No, because she is violating an ethical principle thatrequires that speakers be honest. C) No, because only factual stories should be used as introductory devices. D) Yes, because it will have strong emotional appeal which will sway her audience.
Describe the difference between the memorized and manuscript modes of delivery.
Fill in the blank(s) with the appropriate word(s).
Which is the most abstract term in the following words? [pp. 69–70, III]
a. Tiger Woods b. golf c. physical activity d. sport e. professional athlete