______ represents a significant source of change for organizations with the rise of the multinational corporation.
A. Globalization
B. Economy
C. Flexibility
D. Communication
A. Globalization
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The music industry's use of big data shows how information about buyer behavior and the overall business environment is vital to effective managerial decision making
All of the factors listed below facilitate decision making for music industry except: A) Musicians can interact with fans via social networks. B) Big data allows record executives and band managers to find patterns and discern market trends. C) Big data allows executives to see what factors "move the needle" across a variety of metrics. D) Data analytics permit record company executives to overlay information about an artist's appearance on a TV show. E) Big data helps in increasing revenues from paid downloads.
About ________ text messages are sent within the United States every month
A) 7.3 billion B) 2.9 billion C) 3.8 billion D) 5.5 billion
The practitioner’s charge, with respect to change, is to ______.
a. help the organization develop and manage the change that it seeks to create, giving the opportunity for participation and thereby transitioning ownership to organization members. b. to impose the change on the group or demand it of the individuals. c. contribute to organizational decision-making processes in an effort ensure organizational members are involved. d. essentially mandate change whether there is enthusiastic members within the organization or not.
Which of the following is NOT among the reasons a situation analysis can be highly beneficial to marketers?
A. It is very informative. B. It yields relevant primary data. C. It is inexpensive compared to formal research efforts. D. It requires little time. E. It typically requires only a phone or Internet access.