Which of the following illustrates the flow of influence asserted by the two-step flow theory?
a. media -> publics -> spokespeople
b. early adopters -> media -> publics
c. publics -> media -> early adopters
d. media -> early adopters -> publics
d. media -> early adopters -> publics
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McDonald’s is one of the most globalized corporations. If you visit their stores in other countries, you will find menus that are unique to their local culture. This is an example of
a. Americanization. b. glocalization. c. ethnocentrism. d. assimilation.
In the repair stage of a relationship, a couple must engage in productive conflict resolution
Indicate whether the statement is true or false.
The warrant is the conclusion which the listener does not want to accept or assume, but toward which we attempt to move his thoughts and beliefs through argumentation
Indicate whether the statement is true or false.
You are arguing with your cousin and becoming frustrated because she does not seem to understand what you are saying. Instead of saying, "You are not listening to me," you state, "I don't think I'm being clear." You have used what principle of effective use of language?
A. Avoiding hate speech B. Owning your own thoughts or feelings C. Speaking at an appropriate level D. Separating fact from opinion