Which of the following factors supports the decision by large companies to move their
advertising work in-house?
A) Greater objectivity is needed in the advertising process and in-house team can be swayed
by internal organizational factors.
B) The advertised product is complex in operation and function and it is expensive to train
external agency members.
C) Greater creative skills are required to advertise the product and in-house team is drawn
from several departments involved in product development.
D) Huge amounts are being spent on media, such as television, radio, and print ads.
B
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XBRL style sheets take the instance documents and add presentation elements to make XBRL filings readable by humans.
Answer the following statement true (T) or false (F)
A contractor finished a bridge across a lake 18 months early and received more than $6 million for the early completion. This is an example of reducing project duration caused by
A. Imposed project deadlines. B. Time to market. C. Unforeseen project delays. D. High overhead. E. Incentive contracts.
Gross margin equals the difference between net sales and
a. net income. b. cost of goods sold plus operating expenses. c. operating expenses. d. cost of goods sold.
Which of the following is one of the "seven deadly sins of business selling"?
A. Strong product knowledge B. Unlimited optimism C. Timidity D. Thoroughness after the sale E. Over planning