Psychological audience analysis considers audience members along such dimensions as willing-to-unwilling, favorable-to-unfavorable, and

a. knowledgeable-to-unknowledgeable.
b. educated-to-uneducated.
c. wealthy-to-poor.
d. objective-to-rigid.


Answer: a

Communication & Mass Media

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When a proposition in a persuasive speech focuses on changing a procedure, a law, or a behavior, it is a proposition of

a. fact. b. value. c. policy. d. action.

Communication & Mass Media

There is no reason to believe that __________ who produced War of the Worlds was trying to do anything other than produce a high-quality entertainment program

Fill in the blank with correct word

Communication & Mass Media

Of the options for decision making in Vroom and Yetton's leadership ?participation model, which focuses on a leader sharing problems with followers as a group and collectively obtaining ideas and suggestions from them?

a. level 1 b. level 2 c. level 4 d. level 5

Communication & Mass Media

The evaluation study design should include all of the following EXCEPT:

a. A list of research questions that guide the evaluation work b. A delineation of data you are collecting c. What happens to the data after it is collected. d. All of the above.

Communication & Mass Media