What three conclusions does the textbook draw about positive ethos? Discuss how important ethos is to the audience forming a positive impression of a speaker.

What will be an ideal response?


- An audience's judgments about a speaker's character can be quite detailed.
- Judgments about character are made quickly.
- Assessments of ethos are durable.
- The creation of positive ethos is just as important as having a clear statement of purpose. If listeners do not perceive you as an honest and trustworthy person, they are not likely to take seriously what you say.

Communication & Mass Media

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A marketing team is worried about an upcoming project because it entails usingnumerous technologies they have just learned

The team's manager explains how to approach the project, specifically identifying the terms and the people in other departments to go to for help. The team is reassured and decides to follow her tips. In this scenario, which role are the employees playing? a. Follower b. Receiver c. Leader d. Decoder

Communication & Mass Media

The Human Behavior School focuses on the role of communication for developing organizational power

Indicate whether this statement is true or false.

Communication & Mass Media

In terms of delivering a speech, which of the following is a realistic goal for beginning speakers to have? a. Refer to your notes as little as possible

b. Make eye contact with more than one person. c. Avoid saying "um" and "uh" at all. d. Eliminate signs of nervousness such as blushing or sweating.

Communication & Mass Media

Moral conflict occurs when opposing parties' moral orders have both differences and similarities

Indicate whether the statement is true or false.

Communication & Mass Media