List and explain the four forms of psychographic studies
What will be an ideal response?
The four forms of psychographic studies are:
1. Lifestyle profiles look for items that differentiate between users and nonusers.
2. Product-specific profiles identify a target group and then profile these consumers on product relevant dimensions.
3. General lifestyle segmentations place a larger sample of respondents into homogenous groups based on similarities.
4. Product-specific segmentation studies tailor questions to a product category.
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NikeID allows customers to build their own shoes and select the colors for just about every area of the shoe. This is an example of:
A) differential marketing. B) one-to-one marketing. C) niche marketing. D) demographic marketing.
Summarize the three types of organizations classified according to the three different purposes for which they are formed. Give an example of each and the purpose and customers they serve.
What will be an ideal response?
Which one of the following is an example of an accrued liability?
A) Rent that has been incurred, but have not been paid at the end of the period. B) Equipment that will benefit several periods has been purchased. C) An insurance policy that expires in a future period has been acquired. D) Supplies are purchased and used over several months.
The variation in media availability is a strong reason to use ________ media consultants.
Fill in the blank(s) with the appropriate word(s).