How can personal selling reduce the costs of promoting a product or service?
a. By promoting a product to both qualified and nonqualified prospects
b. By promoting undifferentiated sales messages toward prospective consumers
c. By purchasing advertising and sales promotions in large amounts
d. By adjusting the size of the sales force in one-person increments
ANSWER: d
An advantage of personal selling is that costs can be controlled by adjusting the size of the sales force in one-person increments. However, advertising and sales promotion must often be purchased in fairly large amounts.
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