Suppose we had a data set of from a call center where customers were asked to choose between the following three options:hear account information, billing questions, and customer service. Using the given order of the three options, and using 0-1 dummy variables to encode the categorical variables, which of the following combinations would yield an entry "customer service"?
a. 000 b. 100
c. 010 d. 001
d
RATIONALE: An entry of "customer service" would be captured using a dummy variable of 0 for "hear account information", a dummy variable of 0 for "billing questions", and a dummy variable of 1 for "customer service". Therefore the correct combination is 001.
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A) eliminating the marketing function B) integrating marketing with other business functions C) for-profit businesses becoming not-for-profit businesses D) fewer CEOs having experience in marketing E) isolating marketing from other business functions
Assume a company produces three products: A, B, and C. It can only sell up to 3,000 units of each product. Production capacity is unlimited. The company should produce the product (or products) that has (have) the highest
a. contribution margin per hour of machine time. b. gross margin per unit. c. contribution margin per unit. d. sales price per unit.
Unlike a summary, a paraphrase restates the original material in your own words and with your own sentence structures.
Answer the following statement(s) true (T) or false (F)
The Baldrige Performance Excellence Program:
A) involves a rigorous review process that often helps the companies define what quality means to them, regardless of the outcome. B) focuses on large manufacturing companies because of the impact they have on the economy. C) is a set of standards governing the requirements for documentation of a quality program. D) was devised by the International Organization for Standardization for companies doing business in Europe.