Why do we plan, and what are the qualities that comprise a good public relations plan?
What will be an ideal response?
We plan keep our actions in line with our organization's values-based mission, to secure needed
resources, to help us control our destiny, to help us better understand and focus our research, to help
us achieve consensus, and to allow effective management of resources. A good plan is tied to a
specific goal of your organization, stays goal-oriented, is realistic, is flexible, and most important, is
values-driven.
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When pitching her story, Carmona kept it as brief as possible, used an informal tone, and included links to more information or background details about the relevant story. What method of pitching a story did Carmona employ?
a. Twitter pitch b. Telephone pitch c. Follow-up pitch d. Traditional pitch
In a linear view of communication,
A) the speaker speaks and the listener listens. B) speaking and listening is simultaneous. C) speaker and listener are interdependent. D) speaker and listener exchange turns at speaking and listening.
Choose the research term that describes "also known as the criterion variable."
A. Dependent variable B. Independent variable
What initially motivated the exportation of U.S. popular culture?
A. requests from countries that did not have high-quality entertainment B. the desire to share new information and technological advances C. a need to help people from other cultures understand the benefits of democracy D. the decision to use it to advertise U.S. products