Promotion Decisions Inc. examined the impact of freestanding inserts (FSIs) and found that FSI coupons generated significant trial by new and lapsed users of the product.

Answer the following statement true (T) or false (F)


True

FSI coupons generated significant trial by new and lapsed users of a product (53 percent).

Business

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Because of the nature of the service desk industry, the trend is for service desks to continue to be stepping stones to other professions.

Answer the following statement true (T) or false (F)

Business

Which global leader behavior is also a leader behavior in path-goal theory?

A. charismatic/values-based B. team oriented C. autonomous D. participative

Business

Formulate the appropriate LP model for this scenario

The college director of global activities was hopeful that the print ads in the school newspaper and 30 second spots on the campus radio station would spur some interest in the array of study tour and study abroad options he had secured. The communications director for the college had other ideas; she favored a social media campaign consisting of tweets and facebook postings. "This is the most ridiculous thing I ever heard of," he whined to the dean. The communications director's market research revealed the following: Medium Exposure Cost Newspaper 5,000 $500 Radio 3,000 $250 Twitter 700 $25 Facebook 200 $15 The advertising budget is $3500, but there is no requirement that all the money be spent. The newspaper has only four issues before the end of the semester, but the radio is a 24/7 operation and has two dozen 30 second slots available. Facebook postings must be alternated with the rest of the mindless drivel posted on the college page; thus there is space for only three postings before the end of the semester. Twitter is complicated by the 140 character requirement. The communications director feels she needs five tweets to convey a single message about tours and semesters abroad, so for one message, the cost would be $25 for each of the five components of the single ad. Due to thumb fatigue, she feels that she has only 2800 characters left in her thumbs before the end of the semester. (A side note - During the intersession period, she plans to embark on a strict regimen of thumb yoga to prepare for the coming semester.)

Business

Lucas Corporation uses the weighted-average method in its process costing system. Data concerning the first processing department for the most recent month are listed below:    Beginning work in process inventory:   Units in beginning work in process inventory 900 Materials costs$9,600 Conversion costs$7,700 Percent complete with respect to materials 60%Percent complete with respect to conversion 45%Units started into production during the month 8,100 Units transferred to the next department during the month 6,900 Materials costs added during the month$115,800 Conversion costs added during the month$120,500 Ending work in process inventory:   Units in ending work in process inventory 2,100 Percent complete with respect to materials 75%Percent complete with respect

to conversion 20%The cost per equivalent unit for conversion costs for the first department for the month is closest to: A. $16.46 B. $14.24 C. $18.39 D. $17.51

Business