Although Brenda previously used the US Postal Service because it offered better prices on package shipping, she now uses only FedEx, because it gives her the facility of shipping from any FedEx location 24 hours a day
Which of the following factors led to Brenda's customer switching behavior?
A) inconvenience
B) pricing
C) response to service failure
D) ethical problems
E) involuntary switching
A
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Operational planning must be completed by first-line managers every ____, and tactical planning is done by middle management every
A. year; 2 to 10 years. B. 6 to 24 months; 1 to 52 weeks. C. 1 to 52 weeks; 6 to 24 months. D. 1 to 12 weeks; year. E. year, if necessary; 1 to 90 days.
When negotiators act as agents-when they are not only presenting their own issues and interests but also the perspective of others who may or may not be at the table-they are in a situation called an audience relationship.
Answer the following statement true (T) or false (F)
Use the information in Scenario 9.4. What is the economic order quantity for the Smooth Shifter?
A) less than or equal to 40 units B) greater than 40 units but less than or equal to 80 units C) greater than 80 units but less than or equal to 120 units D) greater than 120 units
A question of ethics
Three-year-old Randy Welch climbed up to a shelf and picked up a disposable butane cigarette lighter. Randy then used the lighter to ignite a flame, which set fire to his pajama top. Welch and his parents brought a product-liability suit against the lighter's manufacturer, Scripto-Tokai Corp, for damages. One of the questions raised in this case was whether the risks attending the lighter were sufficiently "open and obvious" that the manufacturer did not need to warn of those risks.