The size of the correlation coefficient, a common measure of relationship between variables in itemized rating scales, is influenced by the number of scale categories
The correlation coefficient increases with a reduction in the number of categories.
Indicate whether the statement is true or false
FALSE
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Nivea became the leader in the skin cream class on the "gentle," "protective," and "caring" platform. The company further moved into classes such as deodorants, shampoos, and cosmetics
Attributes like gentle and caring were of no value unless consumers believed that its deodorant was strong enough, its shampoo would cleanse, and its cosmetics would be colorful enough. This is an example of ________. A) competitive points-of-parity B) competitive points-of-difference C) category points-of-parity D) category points-of-difference E) competitive points-of-presence
Which of the following scenarios is a good example of the proper implementation of a manager’s open-door policy?
a. A manager keeps the door closed to maintain efficiency but makes the rounds with employees regularly to ask if there are any problems. b. A manager keeps the door open for any concerns but closes it when an employee comes in to maintain privacy. c. A manager keeps the door open even when a person comes in to discuss a concern to make sure there is nothing hidden within a department. d. A manager keeps the door closed but encourages employees to be open and honest with each other.
Most consumer sales promotions temporarily change the price/value relationship
Indicate whether the statement is true or false
What is an action for an accounting?
A) A judicial proceeding in which the court reviews partner and partnership transactions and then makes monetary awards to or from the partners. B) A demand by a partner for the preparation of financial statements for the partnerships. C) A request by a partner for a court to order the preparation of partnership financial statements. D) A demand by a partner to have access to previously prepared financial statements of the partnership.