The economic-buyer model
A. suggests that men and women behave differently as buyers.
B. is seen as too simplistic by most marketing managers.
C. assumes that consumers are affected by psychological variables and social influences.
D. assumes that buyers don't have enough information to make logical choices and, as a result, buy products that are not a good value.
E. None of these answers is correct.
Answer: B
You might also like to view...
What type of account is increased with a debit but is a decrease to retained earnings?
a. Liability b. Asset c. Revenue d. Expense
Which of the following is a good description of causality?
A) understanding a phenomenon in terms of conditional statements of the form "If x, then y." B) a very casual understanding of a topic C) understanding a phenomenon in terms of two phenomena occurring at the same time D) understanding of two phenomena that never occur at the same time E) none of the above
Under an operating lease, the lessee records both an asset and a liability
Indicate whether the statement is true or false
Serena wants to buy a pair of sunglasses. She decides to buy it from Seekart, an online retail store
Seekart uses an automated system to process its customers' purchases and sends the information to the manufacturer's warehouse, which directly ships the required products to the customers. This system employed by Seekart is called a(n) _____. a. job shop b. assembly line c. materials management system d. order processing system