Answer the following statements true (T) or false (F)

1. According to Alycia Rea, Group Director of The Zimmerman Agency, writing skills are key to building
relationships with editors and writers of publications.
2. The need for writers to use professional writing skills and strategies has decreased due to the massive
changes in the way people creative and consume media today.
3. Digital advertising revenue has brought re-investment into the newspaper industry.
4. It is important for broadcast industry writers to learn various types of writing styles.


1. True
2. False
3. True
4. True

Communication & Mass Media

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Explain why this is not an accurate attribution: Big Joe’s Department Store said today that they will be closed on Black Friday.

What will be an ideal response?

Communication & Mass Media

Consider the following main ideas:

I. Poor preparation in high school leads to difficulty in students' adjusting to college work. II. Difficulty in adjusting to college work leads to a lower college GPA. III. Lower GPAs limit job opportunities. These main ideas are A) independent. B) incoherent. C) dependent. D) incomplete. E) unbalanced.

Communication & Mass Media

Explain the difference between a dialogue and an interview

What will be an ideal response?

Communication & Mass Media

Interpersonal constructs are used to make inferences about _____

a. your own identity b. specific topics c. other cultures d. other people

Communication & Mass Media