The leadership theory that assumes that leaders are born with natural management

abilities is called

a. the style theory
b. the trait approach
c. the behavioral approach
d. the power theory


Answer: b

Communication & Mass Media

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Who belongs to the internal publics group?

a) Family of stockholders b) Potential contributors c) Members of the media d) Public at large

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Which of the following is a benefit for a panel model?

A. Parties are less positional. B. Disputants relate their real interests more quickly. C. consistency in training new mediators D. Every mediator gets to play every role as a mediator.

Communication & Mass Media

Instead of bragging in one's body copy, a better approach is to:

a. Employ a rational approach toward the product b. Tell your readers what' your product will do for them c. Rely more heavily on visual elements d. Create a bullet list of benefits

Communication & Mass Media

_____ listeners prefer to focus on emotions and feelings

Fill in the blanks with correct word

Communication & Mass Media