Supporting materials arranged for easy access to facts, data, and definitions are labeled as

a. reference works.
b. objective resources.
c. fact tables.
d. journals.


Answer: a

Communication & Mass Media

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Laird's project group in his communication class selected the topic of improving services for nontraditional students on campus

Each member in the group had volunteered to talk to a different member of the university staff, and several members had volunteered to search the Internet for what other schools might be doing. Ricardo had volunteered to be moderator and was efficient at running the group meetings. On their fifth meeting, members of the group shared information they had gathered. What phase is this group experiencing? a. Orientation b. Conflict c. Emergence d. Reinforcement

Communication & Mass Media

In the Hocker-Wilmot’s Conflict Assessment Guide, what it is expected to be achieved with the Conflict Style step?

a. Learn the judge’s conflict style. b. Learn about the five most important conflict styles. c. Define the parties to the conflict. d. Learn about own and the other party’s conflict style.

Communication & Mass Media

Seltzer Inc. has been facing reduced sales ever since reports surfaced that the company's products caused health issues. They hired Ben to help launch a line of new products to help replace their existing one

Ben calls for a meeting with management to understand their expectations from the advertisements. What is this stage of ad development called? a) Stating the problem the ad should solve b) Stating the structure of the copy platform c) Stating what the ad is supposed to do d) Stating key facts

Communication & Mass Media

Is it a good idea to put a lot of information on one chart?

A) Yes; charts are very effective at summarizing great deals of information.
B) Yes; any kind of visual aid is better are sharing information than a speaker's words.
C) No; charts must be simple and easy to read.
D) No; a picture graph would be best for this situation.

Communication & Mass Media