Southwest Airlines employees all know about when CEO Herb Kelleher visited one of the airline's hangars in the middle of the night in a dress with a purple boa—just to liven things up. In fact, this is part of Southwest's history. This is an example of using a ________ to impart organizational culture.   

A. myth
B. story
C. ritual
D. rite
E. value


B. story

A story is a narrative based on true events, which is repeated to emphasize a particular value. Stories are oral histories that are told and retold by members about incidents in the organization's history.

Business

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You should take time each week for impromptu office visits, hallway chats, and coffee break discussions. _________________________

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Business