Oftentimes, knowledge goes unshared and unused in organizations because
A. employees lack motivation.
B. of an ineffective human resources information system.
C. of the organizational culture.
D. employees lack proper training.
Answer: C
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Sandy Fiero works as the chief knowledge officer for Bend Lumbar Company. She has been given the responsibility to create a product or service that will bring an added value to its customers to increase the company's revenue. Sandy determines that the best value she can add is by creating a service that offers free next day shipping on any order over $50. Where in the value chain is Sandy adding value?
A. The primary value activity operations. B. The primary value activity marketing and sales. C. The primary value activity outbound logistics. D. The primary value activity inbound logistics.
Dees’ Spectrum of Organizations classifies organizations that use only volunteers as a workforce as purely ______.
A. public B. charitable C. commercial D. philanthropic
Which of the following statements does not apply to convenience goods?
A. Consumers are brand loyal to convenience products and are not likely to substitute other brands. B. Convenience products require minimal shopping effort. C. Marketing of convenience products requires intensive exposure of these goods in as many stores as possible. D. Consumers tend to feel that the most desirable retail facility for convenience products is the closest one. E. Colas, gasoline, and bread are good examples of convenience goods.
Eloise reads through her e-mails containing advertisements for sweaters from H&M, purses from JCPenney, and athletic shoes from Foot Locker. Later while at the mall, she remembers only the shoe ad, thanks to the recent tear in her own Reeboks. Eloise has engaged in selective
A. distortion. B. exposure. C. analysis. D. retention. E. organization.