Marketers can try to capitalize on source similarity by hiring
A. actors to portray themselves as ordinary consumers.
B. beautiful models to appear in television ads.
C. individuals with liberal arts backgrounds to work as sales representatives for technical products.
D. well-known athletes to endorse sporting goods in commercials.
E. salespeople who have characteristics that match those of their customers.
Answer: E
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________ reflects the cash value of the job plus bonuses paid to incumbents; it excludes stock options.
A. Incentive B. Total cash C. Total compensation D. Base cash E. Benefit
The systems perspective in adaptive leadership involves looking at problems that ______.
A. require people to adapt to both their internal cues and external environments B. are complex and interconnected in a web of relationships C. require service through using expertise in diagnosing and prescribing solutions D. are focused on psychological parameters for adapting to difficult problems
The strength of integrated social contracts theory is that it
A. recognizes the importance of allowing local ethical norms to always take precedence over universal ethical norms. B. accommodates the best parts of ethical universalism and ethical relativism. C. puts no absolute limits on what actions and behaviors fall inside the boundaries of what is ethically or morally right and which actions/behaviors fall outside. D. recognizes that individuals and businesses have a basic right to "moral free space" and that it is inappropriate to specify ethically permissible and ethically impermissible actions and behaviors. E. correctly recognizes that all soundly reasoned ethical standards are universal.
Use the information in Table 10.6. How many days will have slack capacity?
A) fewer than three B) three C) four D) greater than four