Automatic capture of online and offline customer transactions has generated data that can be used to:

a. Generate valuable information about customers.
b. Generate information about the purchase patterns of customers.
c. Generate information about customer behavior.
d. All of the above


D

Business

You might also like to view...

Which of the following is NOT one of the suggestions for decision making recommended by management consultant Odette Pollar?   

A. Decide in a timely fashion. B. Don't agonize over minor decisions. C. Separate outcome from process. D. Never stop gathering facts. E. When overwhelmed, narrow your choices.

Business

With the equity method, the investor recognizes its share of the earnings of the subsidiary when the

A) investor sells the investment. B) investee pays a cash dividend. C) investee declares a cash dividend. D) investee reports earnings on its income statement.

Business

A salesperson calling on supermarkets to take repeat orders is called an order taker

Indicate whether the statement is true or false

Business

In recent years, organizations have implemented a number of initiatives to more proactively detect fraud. The first and most common proactive fraud detection approach has been to:

a. install reporting hotlines. b. conduct undercover operations. c. install surveilance cameras. d. collect physical evidence.

Business