A _______________________ aims to communicate the essentials of the brand, and is used internally when making marketing decisions.
a. Logo
b. Slogan
c. Mantra
d. Advertisement
c. Mantra
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You are sleepy before your 8:00 a.m. class and you notice the Starbucks on the walk to school. You stop for a drink, and purchase something new that you really enjoy. The next day you do the same, and soon this has become a habit. This process is an example of
A. cognitive dissonance. B. behavioral learning. C. attitude formation. D. cognitive learning. E. the scientific method.
A corporation reports the following year-end balance sheet data. The company's working capital equals: Cash$40,000 Current liabilities$75,000 Accounts receivable 55,000 Long-term liabilities 35,000 Inventory 60,000 Common stock 100,000 Equipment 145,000 Retained earnings 90,000 Total assets$300,000 Total liabilities and equity$300,000
A. $80,000 B. $300,000 C. $190,000 D. $155,000 E. $75,000
Gerald is assessing global entry strategies for his gourmet sandwich business. He does not want to take a lot of risk and he is willing to limit his control of international stores. Gerald will most likely use a(n) ________ strategy.
A. exporting B. franchising C. strategic alliance D. joint venture E. direct investment
Learning curves will help managers develop more accurate estimates of labor and material costs that are incurred during the production cycles. This statement is an application of learning curves in which of the following functions?
a. workforce planning and scheduling b. cost estimation and budgeting c. new product pricing d. procurement negotiations in supply chains